Sonali Ramparsad
Savanne
Summary
Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Experienced Marketing Specialist keeps up with tight deadlines and high-value customers. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional.
Overview
3
3
years of professional experience
Work History
Digital Marketing Officer
Mammouth Trading Ltd
08.2024 - Current
- Provided guidance on best practices for organic reach using social media platforms such as Instagram, Twitter
- Maintained a content calendar that outlined upcoming promotions or product launches
- Collaborated with stakeholders across departments to ensure alignment on messaging and branding standards
- Created content for email marketing campaigns, social media posts, blog articles, and other digital assets
- Developed and implemented digital marketing strategies to increase brand awareness, website traffic, and customer engagement
- Performed keyword research to identify relevant terms used by target audience
- Oversaw budgeting for all paid advertising activities including Google Ads, Facebook Ads
- Managed multiple campaigns simultaneously to ensure deadlines were met and objectives achieved
- Tracked KPIs such as cost per click, cost per acquisition, return on investment
- Coordinated with graphic designers and copywriters to create compelling visuals and messages for ad campaigns
- Monitored industry trends in the digital space to stay ahead of competitors
- Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement
- Created and provided marketing material to meet business needs
- Organized development and implementation of diverse marketing videos, social media posts and blogs
- Coordinated marketing campaigns, monitoring accuracy, execution and follow-up
Digital Marketing Officer
Le WareHouse Ltd
03.2023 - 07.2024
- Managed social media profiles, implementing strategies to grow followers, engage the audience, and increase brand awareness.
- Managed budgets for digital marketing campaigns, ensuring efficient allocation of resources to maximize results.
- Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
- Oversaw the creation and distribution of engaging content across multiple digital channels, including blogs, social media, and email marketing.
- Proposed online or multiple-sales-channel campaigns to marketing executives.
- Maintained a content calendar that outlined upcoming promotions or product launches.
- Utilized graphic design software to prepare storyboards and mock-ups.
- Executed and managed banner, video and other non-text link ad campaigns.
Brand and Marketing Specialist
UserTech Solutions Ltd
05.2023 - 08.2023
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Delivered comprehensive market research reports that guided executive decision-making processes.
- Conducted market research to identify emerging trends, informing future marketing strategies.
Ecommerce Coordinator
Sega Tours
03.2023 - 05.2023
- Conducted regular competitor analyses to stay informed on industry trends and adjust pricing strategies accordingly.
- Analyzed website metrics to identify trends, making data-driven decisions to improve user experience and conversion rates.
- Maintained accurate product information by diligently updating database records in a timely manner.
- Developed promotional strategies for seasonal sales events, resulting in increased revenue and brand exposure.
- Coordinated and drove e-commerce and social media platforms.
- Enhanced customer experience by optimizing product listings and regularly updating content.
- Implemented search engine optimization techniques to increase website visibility and drive organic traffic.
Content Author
Rapp Indian Ocean
08.2022 - 02.2023
- Engaged with social media followers and promoted products and events through giveaways and promotional sales
- Coordinated with digital team to define target messaging and create engaging web content
- Worked closely with senior management to implement strategic communications plans and marketing initiatives
- Managed social media platforms and utilized metrics to increase engagement and campaign performance
- Collaborated with team leadership and other key stakeholders to determine key editing and production decisions
- Managed web content by configuring links, texts and images following automated workflow
- Participated in networking events with peers within the industry including agents, publishers, publicists
- Researched relevant topics thoroughly using both primary sources and secondary sources
- Proofread content before submission to ensure accuracy of facts, grammar, spelling, punctuation
- Reviewed submissions from other authors prior to publication in order to provide constructive feedback
Education
Master Of Science - Digital Marketing
University Of Mauritius
08.2024
High School Diploma -
Loretto College
Some College (No Degree) - Soft Skills
Polytechnics Mauritius
Bachelor Of Science - Marketing With Digital Technologies
University Of Mauritius
01.2018
Skills
- Digital strategy
- E-newsletters
- Digital branding strategies
- Competitor Analysis
- Marketing automation
- Search Engine Optimization
- Google Analytics
- Customer Segmentation
- Copywriting and editing
- Creative Thinking
- Viral Marketing Campaigns
- Market Research and Analysis
- Relationship Building
- Generating Brand Awareness
- Promotional planning
- Media Relations
- Active Listening
- Advertising Strategy
Activities And Hobbies
- Passionate of cooking
- Adventurous - have hiked almost all mountains/waterfalls in Mauritius
- Social work - Have been an active member in JCI Beau-Bassin/Rose Hill (12/22 - 05/23)
- Participated in debate competitions
Timeline
Digital Marketing Officer
Mammouth Trading Ltd
08.2024 - Current
Brand and Marketing Specialist
UserTech Solutions Ltd
05.2023 - 08.2023
Digital Marketing Officer
Le WareHouse Ltd
03.2023 - 07.2024
Ecommerce Coordinator
Sega Tours
03.2023 - 05.2023
Content Author
Rapp Indian Ocean
08.2022 - 02.2023
High School Diploma -
Loretto College
Some College (No Degree) - Soft Skills
Polytechnics Mauritius
Bachelor Of Science - Marketing With Digital Technologies
University Of Mauritius
Master Of Science - Digital Marketing
University Of Mauritius
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